Doran Technical Company has set up a toll-free telephone line for customer inquiries regarding computer hardware produced by the company. The cost of this toll-free line would be classified as which of the following?
A. Period cost
B. Product cost
C. Manufacturing overhead
D. Direct labor
Answer: A
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Club membership programs that are open to everyone who purchases a product or service ________
A) are more powerful long-term loyalty builders than limited-membership clubs B) will not help a company attract customers from competitors C) prevent those with only a fleeting interest in a company's products from joining D) are useful for building a database of customers but are not very good as long-term loyalty builders E) are useless unless there are fees and membership conditions
Monette includes her full-sentence outline on her PowerPoint slides and reads her speech from them. What type of delivery is this?
a. extemporaneous b. impromptu c. manuscript d. memorized
Which of the following statements about personal selling is FALSE?
A. A salesperson is often a representative of the whole company. B. Personal selling is often a company's smallest single operating expense. C. Good salespeople present both the advantages and the disadvantages of their products. D. Helping to buy is good selling.
According to Burke, what is currently at the top of his list of priorities of understanding more about organization change?
A. continuous change B. evolutionary change C. organization structure D. transformational leadership