Susan recently graduated college and has moved into a new neighborhood close to work. She likes her house, neighbors, and feels that her job offers long-term security and advancement. This is an example of
a. work-life balance.
b. community.
c. family.
d. boundary.
b. community.
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Which of the following statements regarding general and specific benefits is most likely true?
A) Benefit statements linked to explicit needs are not especially effective for complex sales. B) A feature statement is general, but any benefit is specific when presented as an advantage. C) A general benefit is a product feature for which the buyer has not expressed a need. D) Experienced salespeople focus on bringing attention to a product's general benefits. E) Highlighting as many general benefits as possible during a presentation tends to lead to a sale.
Marsh, without fraudulent intent, wrote a check for $500 on her checking account at Mechanics Mutual Bank, where only $350 was on deposit. Marsh has no agreement with the bank regarding overdrafts. In this case the bank
a. must pay $350. b. must pay $500. c. may honor the check and charge Marsh's account for no more than $350. d. may honor the check and charge Marsh's account for $500.
When a small number of companies share a large part of a market, the market is concentrated.
Answer the following statement true (T) or false (F)
Seamless, consistent communication helps a firm build a good reputation.
Answer the following statement true (T) or false (F)