Making generalizations based upon a large number of cases of observations, rather than individuals, means that social scientists study
a. aggregates
b. theory
c. regularities
d. exceptions
Answer a
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The idea of rhetoric was invented in the fourteenth century to provide a way to talk conceptually and evaluatively about persuasive speeches
Indicate whether this statement is true or false.
PR objectives that express a resulting outcome should prioritize which one of the following?
a. how easily the outcome can be adjusted b. how well the outcome addresses the problem at hand c. how the outcome reflects leadership’s values d. if outcome will have lasting effect
Tom Adams is a mayor candidate for a conservative, religious, rural community. He does not attend
church regularly and has liberal views on social issues. Which of the following demographic traits is most important for Tom to focus on for his town hall meeting with the community? A. Religion B. Political Affiliation C. Place of Residence D. Age
Which of the following represent Gibb's defensive characteristics?
a. problem description, problem orientation, equality b. spontaneity, neutrality, superiority c. evaluation, control, strategy d. all of these