Which method of communication is considered to have the greatest media richness?
A) Instant messages
B) Texting
C) Phone calls
D) Emails
E) Face to face
Answer: E
Explanation: E) The richest medium is face-to-face communication; it's personal, it provides immediate feedback (verbal and nonverbal), and it conveys the emotion behind a message. At the other extreme are the leanest media, such as texting and IM–those that communicate in the simplest ways, provide no opportunity for audience feedback, and aren't personalized.
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Implementing a target-audience orientation within an organization usually involves
a. diffusing responsibility to the functional units b. effective plans and planning system support c. trying to reduce the impact of drastic change d. A vice president of marketing to be the organization's highest marketing executive and is responsible for creating the climate for marketing e. better pay and rewards for all employees
Companies use marketing research to:
A. evaluate internal production processes. B. identify external opportunities and threats. C. devalue the demands of consumers. D. limit accessibility of their products for select customers.
Public utility easements are not transferable with the land
Indicate whether the statement is true or false
Although Martin is not in top management, he is charismatic and well liked by others in his organization. Other employees often look to Martin to see how he reacts to new policies implemented by top management, and they follow his lead. Martin has ____ leadership in his organization.
A. personal B. formal C. informational D. unofficial E. informal