When a speaker engages in nonverbal behavior that contradicts his/her verbal behavior, the response may be called an impersonal response
Indicate whether this statement is true or false.
Answer: False
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In content analysis, syntactical units are
a. those occupying observable space or time in media b. units of language such as words or sentences c. stories or dramas d. persons or events e. broad topics
Stealth ads are illegal ads
Indicate whether this statement is true or false.
Sources should be cited in your speech ________
A) if they are from visuals you created B) if the fact is widely available in other sources C) if you use direct quotes or paraphrased information D) if you are using an analogy
The following is true about the Unique Selling Proposition, EXCEPT:
a. It is a term used in advertising. b. It can also be used in PR to delineate a unique benefit c. It must be powerful and encourage audience to take action d. Your competitors can copy it.