The self-serving bias is when you take credit for the negative and deny any responsibility for the positive

Indicate whether the statement is true or false.


Answer: False

Communication & Mass Media

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What approach was developed to comprehend how leaders interact with their followers and with the requirements of a specific environment?

a) Situationa b) Style c) Trait d) Transformational

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. Nontraditional advertising includes direct marketing, social networks, and word of mouth 2. AIDA stands for attention, interest, desire, and action. 3. The action step of AIDA is where you tell your viewers what the product's features and benefits are. 4. Agencies come up with solutions to a client’s problem through tactics. 5. Defining the target audience means determining who will buy the product and why they want or need it.

Communication & Mass Media

Women tend to be less expressive in their gestures than men

Indicate whether the statement is true or false.

Communication & Mass Media

Answer the following statements true (T) or false (F)

1. Most of us cannot accurately guess a person’s occupation based on that person’s physical appearance. 2. Research shows that, in many developing countries, there is a positive association between a woman’s weight and her socioeconomic status. 3. The ability to recognize physical signs of age may be inborn (“hard wired”). 4. Research on somatotypes proves that mesomorphs are not as lazy as endomorphs.

Communication & Mass Media