Which of the following undermines the differentiating functionality of an electronic product?
A) an appeal to greater segments of the market due to the differentiating functionality
B) an improvement in features appreciated by a very small niche segment
C) a slightly higher price over undifferentiated competing products
D) a greater differentiation perceived by customers compared to that intended by the
manufacturer
B
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What is integrated marketing communication (IMC)? Explain how it differs from more traditional marketing communication approaches
What will be an ideal response?
The master budget
a. reflects the determination of an organization's cost of capital. b. serves as a managerial tool for the organization. c. includes only an organization's pro forma financial statements. d. utilizes only information from the financial accounting system.
Business-to-business markets, with very large customers, have typically
A. avoided applying the principles behind customer relationship management. B. delivered the same marketing mix to all customer segments. C. treated customers individually as segments of one. D. mass marketed the same products to all customer segments. E. reduced their personalization efforts to the lowest levels possible.
Monopoly power is an extreme amount of market power
Indicate whether the statement is true or false