The audience is the factor that determines how the speaker will support his or her claims

Indicate whether the statement is true or false


TRUE

Communication & Mass Media

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Psychologist Will Schutz formulated his interpersonal needs theory based on which three needs?

A. friendship, money, power B. safety, satiety, self-actualization C. affection, inclusion, control D. logos, eros, ethos

Communication & Mass Media

This advertising giant invented the unique selling proposition:

a) Mary Wells Lawrence; b) Rosser Reeves; c) Lee Clow; d) J. Walter Thompson; e) Sylvester Weaver

Communication & Mass Media

A person who studies the kinds of speech markers used by different ethnic groups who speak the same language is using which type of language analysis?

a. semantics b. semiotics c. synthesis d. sociolinguistics

Communication & Mass Media

In dealing with quoted material in a news story,

a. it is better to have more paraphrased material thandirect quotes b. it is better to have more direct quotes than paraphrased material c. no more than one direct quote should be used in any story

Communication & Mass Media