Which of the following is not one of the techniques used in Web mining?
A) content mining
B) structure mining
C) server mining
D) usage mining
E) data mining
C
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Jamie had invested a significant amount of resources into advertising a new product. She used tools and methods to measure and interpret the effectiveness of the campaign on customer sales. Jamie used ___________ to evaluate her firm's return on investment. She then made adjustments based on her findings.
A. marketing analytics B. big data C. databases D. marketing decision support systems E. single-source data
In the context of the various strategies for investing in securities,investors who favorvalue investing:
A. face limited competition as this form of investment is the least preferred. B. try to find stocks that are undervalued in the market. C. are required to buy expensive stocks. D. are required to make frequent trades.
The real interest rate is actually the ex ante real interest rate because it is adjusted for ________ changes in the price level
A) actual B) expected C) nominal D) real
A localized or multidomestic strategy ________.
A) is generally preferable to a global strategy in situations where buyers are price sensitive because a "think local, act local" type of multidomestic strategy is better suited to achieving low unit costs than a global strategy. B) involves much less adherence to using the same basic competitive strategy theme (low-cost, differentiation, best-cost, or focused) in all country markets. C) is generally best suited for globally standardized industries, in which small country-by-country differences can be accommodated. D) is generally inferior to a global strategy when it comes to pursuing product differentiation. E) has two big drawbacks: (1) it hinders the transfer of a company's competencies and resources across country boundaries because the strategies in different host countries can be grounded in varying competencies and capabilities, and (2) it does not promote building a single, unified competitive advantage, especially one based on low cost.