____ is the arrangement of machinery, equipment, and personnel within a production facility.
A. Process layout
B. Product layout
C. Resource design
D. Plant layout
E. Design planning
Answer: D
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What is the most logical explanation for why retailers carry private-label brands?
A) to eliminate the need for competitive advantages B) to encourage transaction marketing C) to support trade promotions D) to earn more profit E) to prevent sales cannibalization
Networking, as it applies to the field of selling, is a method of prospecting that:
A) utilizes the telephone and cold calling strategies B) remains popular only in the telecommunications field C) is seldom used today because of the rise of social media D) is considered unethical in most industries because of lawsuits E) relies on making contacts with people and profiting from the connections
Segmentation, targeting, and positioning involve a number of processes, many decisions, and many different options. With all that effort, why are marketers so concerned with STP?
What will be an ideal response?
When a company receives interest revenue on a long-term investment in bonds, ________
A) long-term assets decrease B) long-term assets increase C) equity increases D) current assets decrease