When firms set prices similar to those of competitors, they are following a strategy of
A. copycat pricing.
B. me-too pricing.
C. market-broadening pricing.
D. industry-standard pricing.
E. competitive parity.
Answer: E
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In handling objections during the sales call, Gavin (the salesperson) normally will say "yes, but ..." then proceed to explain his brand's benefits or features that will address the objection raised. This approach is called the:
A) compensation method B) "feel, felt, found" method C) head-on method D) indirect method
When a respondent is confused or distracted, this is called an intentional fieldworker error
Indicate whether the statement is true or false
______ corporate social responsibility focuses on profitability and helping society through philanthropy.
A. Unethical B. Malevolent C. Benevolent D. Stress
When Nestlé voluntarily donates cases of water bottles to the American Red Cross to help in its disaster relief efforts, this is an example of corporate ________.
Fill in the blank(s) with the appropriate word(s).