Notions of right and wrong, fair and unfair, moral and immoral, ethical and unethical ______.
A) vary enormously from religion to religion and country to country across the world.
B) are present in all societies, organizations, and individuals.
C) ultimately depend on the circumstances—nothing is really black or white when it comes to ethical standards.
D) are governed mainly by the thinking and writings of religious clerics at the School of Morally Correct Thinking and Behavior in Geneva, Switzerland.
E) ultimately depend on a person's own values and beliefs.
B) are present in all societies, organizations, and individuals.
Ethical norms considered to be universal include honesty, trustworthiness, respecting the rights of others, practicing the Golden Rule, and avoiding unnecessary harm to workers or to the users of a company's product or service.
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Calculate the return on capital of a business whose net marketing contribution is $300 million and total invested capital is $900 million. The other expenses, including interest and taxes, amount to $120 million
A) 40% B) 15% C) 5% D) 30% E) 20%
The five product levels add more customer value, and together they constitute a(n) ________
A) core benefit B) basic product C) augmented product D) customer-value hierarchy E) expected product
Which of the following is NOT true of an extemporaneous business presentation?
a. The presentation is planned, prepared, and rehearsed. b. The speaker may utilize note cards, an outline, or other reminders during the presentation. c. The presentation is written in detail to serve as a visual reminder during the delivery. d. All of the above are true.
A major purpose of defensive communication is to protect one's self-esteem
Indicate whether the statement is true or false.