In business planning, what is the main course of action created by top-level managers?
A) a financial analysis
B) a marketing plan
C) a strategic plan
D) a SWOT analysis
E) a mission statement
C
Explanation: C) A strategic plan is the main course of action created by top-level managers that sets the approach for achieving the long-term goals and objectives of the organization. Simply put, it points an organization to where it wants to be in the future and identifies how it will get there.
You might also like to view...
Scanner data can be used to measure the impact of a point-of-purchase display
Indicate whether the statement is true or false
Salespeople must sell the product, plus sell the prospect on providing referrals. This activity is referred to as the:
A. canvassing method. B. referral qualification. C. parallel referral sale. D. endless chain method. E. cyclical method of referral.
The act of knowing what people want, how they behave, what they think, and how they feel is referred to by which of the following terms?
a. customer identification b. needs assessment c. empathy d. observation
If Dan subleases his apartment to Susan for the summer, Susan is primarily liable to pay the landlord the rent
a. True b. False Indicate whether the statement is true or false