For some people, playing electronic games fulfills their need for:
a. competence
b. autonomy
c. control
d. all of the above
d. all of the above
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When fans post negative messages about a product or service, what should you do?
a. Delete the post quickly b. Respond quickly and tactfully c. Challenge your accusers openly d. Ignore the post and let the social media community handle it
?Meanings don?t reside in the words themselves, but in the ways in which communicators use
the words.? Explain what this statement means and give an example to illustrate it. What will be an ideal response?
Which of the following statements about the PR campaign that followed the Tylenol tampering is true?
A. It was successful because it succeeded in covering up what had happened. B. It was successful because it was immediate and honest. C. It was a failure because afterward people viewed the manufacturer as cold and uncaring. D. It was a failure because the company tried to handle media relations with a one-person office.
"First…Second…Third…" are examples of
a. links. b. external previews. c. external reviews. d. signposts.