RTF Developers is a construction company with a presence in several countries. The company currently organizes its marketing department using a functional system of organization, but this seems inefficient
Explain why a geographic organization would benefit the company more than a functional organization.
(Students' answers may vary. The answer given below is indicative.)
Under a functional organization, different marketing activities are headed by a functional specialist — a sales manager, an advertising manager, a marketing research manager, a customer service manager, or a new product manager. Under a geographic organization, sales and marketing people are assigned to specific countries, regions, and districts. As RTF has a presence in many countries, a geographic system might benefit it more than a functional system. Organizing its marketing department by country would allow its marketing plans and messages to be tailored to the culture and customers of that particular country and may produce a better result than centralized planning across countries. A geographic organization also allows salespeople to settle into a territory, get to know their customers, and work with a minimum of travel time and cost.
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What will be an ideal response?
The customer relationship management (CRM) technique that focuses on thanking customers for their business to a company exemplifies the trend of__________
Fill in the blanks with correct word.
Caroline is writing a business letter to a German client. What should she do as she prepares the letter?
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