Your supplier works closely with you to jointly design a product in:
A) gray box design.
B) black box design.
C) white box design.
D) red box design.
Answer: A
You might also like to view...
Which of the following is an example of a strategic question?
A) What type of marketing offer will most appeal to this segment? B) Who are the consumers who are most interested in what my brand stands for? C) How can I best reach identified consumer segments? D) What is the potential profitability of this consumer segment? E) What price is our target willing to pay for our product?
Which of the following efforts is used by progressive marketers to improve the quality of the prospecting process?
A) Shorten the sales cycle by quickly determining which new prospects are qualified. B) Reduce the number of prospects who board the "Ferris wheel." C) Avoid the temptation of developing quality standards, which disrupts the prospect flow. D) Increase the use of telemarketing efforts to identify likely prospects. E) Make more cold calls to increase the volume and quality of prospects in the pipeline.
Which of the following is NOT a trend affecting marketing planning strategy in the area of business and organizational customers?
A. interactive bidding and proposal requests B. web portals and Internet sourcing C. closer relationships and single sourcing D. more use of JIT and EDI E. less reliance on e-commerce and supply chain management
Which of the following features of e-commerce technology is related to the concept of network externalities?
A) richness B) interactivity C) universal standards D) information density