When a person owns corporate stocks, government or corporate bonds, or mutual funds, these are called

A) liquid assets.
B) household assets.
C) investment assets.
D) retirement assets.


Answer: C

Business

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Marketing model drivers are key elements or factors required for a business to take root and grow in a particular country market environment

Indicate whether the statement is true or false

Business

Modern firms use the ________ concept testing tool to design products on a computer and then produce rough models to show potential consumers for their reactions

A) morphological analysis B) rapid prototyping C) concept testing D) perceptual mapping E) conjoint analysis

Business

Data mining helps in segmenting customers in order to target key markets.

Answer the following statement true (T) or false (F)

Business

The Acme Global Corporation forecasts that it will have a labor shortage in two years. Given the new products the organization is developing, there will not be enough skilled workers for Acme Global to hire. Acme Global’s best method for dealing with its labor shortage would be _________.

A. overtime B. temporary or contract workers C. retraining D. turnover reduction E. skill increases

Business