What word is represented by the abbreviation: dz
dozen
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Which of the following factors has contributed to the increased popularity of global domestics?
a. an increase in cross-cultural engagement b. a decreased emphasis on American cultural context c. the increased availability of virtual communication technology d. an increase in universalism
What is the relationship between MPR campaign goals and the connectors for a campaign? Why do marketers not use every connector for each campaign?
What will be an ideal response?
A major advantage of using individual branding is that
A. the promotion of one of the company's brands will also promote the company's other brands. B. this branding policy will prevent the overextension of a brand name to products that are completely unrelated to the original. C. a poor-quality product will not contaminate all of the company's other products with negative images. D. a specific brand name for each product will help the company grow during times of economic recession. E. the quality of one of the company's products will help increase the perceived quality image of the company's other related products.
A company is planning to raise $1,000,000 to finance a new plant. Which of the following statements is CORRECT?
A. The company would be especially eager to have a call provision included in the indenture if its management thinks that interest rates are almost certain to rise in the foreseeable future. B. If debt is used to raise the million dollars, but $500,000 is raised as first mortgage bonds on the new plant and $500,000 as debentures, the interest rate on the first mortgage bonds would be lower than it would be if the entire $1 million were raised by selling first mortgage bonds. C. If two classes of debt are used (with one senior and the other subordinated to all other debt), the subordinated debt will carry a lower interest rate. D. If debt is used to raise the million dollars, the cost of the debt would be lower if the debt were in the form of a fixed-rate bond rather than a floating-rate bond. E. If debt is used to raise the million dollars, the cost of the debt would be higher if the debt were in the form of a mortgage bond rather than an unsecured term loan.