The system of accounting in which there are at least two accounts affected in every transaction so that the accounting equation stays in balance is a(an)
a. Double-entry system
b. Debit
c. Credit
d. Journalizing
a
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Brand loyalty refers to
A. the faith that other products manufactured by the same company with the same brand name will be of the same quality. B. the group of brands that a consumer would consider acceptable from among all the brands in the product class of which he or she is aware. C. a formalized agreement of a vendor to carry one brand over another because it views the quality of that brand to be superior to all others. D. a favorable attitude toward and consistent purchase of a single brand over time. E. the willingness of consumers to try a new brand in a brand line based upon their satisfaction with other brands in the line.
The organization originally devoted just to internal communications was the ________
A) Public Relations Society of America B) International Associations of Business Communicators C) American Marketing Association D) American Advertising Federation
“All of those autonomous companies or strategic business units who actually perform operational and/or managerial activities in the business processes designed to produce a specific output for a particular customer or market” are ________.
Fill in the blank(s) with the appropriate word(s).
Flying across the Pacific Ocean is an eight-hour trip that could be dreadful if you did not fly by Singapore Airlines. One frequent flyer between the United States and Japan noted its cabin crew gives the impression that it is truly their pleasure to serve the passengers. In short, they make flying with Singapore Airlines very satisfying. For this passenger, what role is the cabin crew playing?
A. Eliminating the need for differential advantages B. Marketing the organization C. Personifying the service in the customer's eyes D. Engaged in capacity management E. Embodying the service