Brand loyalty refers to
A. the faith that other products manufactured by the same company with the same brand name will be of the same quality.
B. the group of brands that a consumer would consider acceptable from among all the brands in the product class of which he or she is aware.
C. a formalized agreement of a vendor to carry one brand over another because it views the quality of that brand to be superior to all others.
D. a favorable attitude toward and consistent purchase of a single brand over time.
E. the willingness of consumers to try a new brand in a brand line based upon their satisfaction with other brands in the line.
Answer: D
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