Who launched the Pocket Book series?
a. JD Salinger
b. Thomas Paine
c. Benjamin Franklin
d. Robert de Graff
ANSWER: d
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A cooking oil manufacturer asks PR team to write about the result of a new study that, contrary to popular belief,found saturated fat is essential for the body
Furthermore, the team has topoint out that all kinds of fat should be included for a balanced diet. Which cognitive dissonance should thePR writer create in this scenario? a. The writer needs to changepublic attitudes by presenting facts that counter the public's perceptions. b. The writer needs to make the public aware that circumstances have changed. c. The writer should tell the public what to talk about and not what to think. d. The writer should reinforce the public's predispositions.
When preparing for a speech of introduction, what information will you want to gather?
What will be an ideal response?
For ethical reasons, you are advised to avoid all of the following topics except
a. anything that might promote hurtful or dangerous behavior. b. anything that might promote illegal activities. c. any topics upon which you cannot possibly speak with responsible knowledge. d. all the above topics should be avoided.
"By education, I mean the publicly financed school system, including grades kindergarten through twelve" is a definition by
(a) example. (b) synonym. (c) function. (d) negation.