The monetary value charged to customers for the performance of services sold is called a(n)
A) asset
B) net income
C) capital
D) revenue
D
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Which of the following statements is true about global marketing?
A) Marketing practices must vary between different market segments. B) Customers and markets across regions are considered similar. C) Transferring irrelevant experience between markets may be beneficial. D) Marketing initiatives cannot include more than one marketing mix element.
Janet is a marketing manager with a Injoos, a company that manufactures packaged fruit juices
Knowing that there exist several other companies in the market that offer similar products, Janet decides to build a customer base from among those who prefer to avoid mass media and other targeted promotions. Which of the following marketing communications tools would be her best option to build a favorable impression among the prospective customers? A) advertising B) personal selling C) sales promotions D) direct marketing E) public relations
List and discuss the key fundamentals of a successful media pitch
What will be an ideal response?
Indirectness is an important communicative strategy that varies according to
a. Familiarity b. Cultural context c. Task orientation d. Message importance