Internet versions of newspapers:

a. generate a lot less revenue for advertising than paper editions.
b. carry more advertising than their print counterparts.
c. charge much more for content than print newspapers.
d. publish more daily articles than print newspapers.


ANSWER: a

Communication & Mass Media

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Answer the following statements true (T) or false (F)

1. Cultural studies focus on the ways culture is formed through struggles among ideologies. 2. To be considered a global brand, the brand must carry the same brand name or logo worldwide. 3. Schiller argues that the unrestricted flow of media from the United States surreptitiously affects other people’s goals and aspirations. 4. Hegemony refers to special symbols that tend to be idolized in a culture. 5. McDonald’s is the most widely recognized U.S. icon worldwide.

Communication & Mass Media

The unknown quadrant in the Johari window represents information that others know about

us that we do not know. Indicate whether the statement is true or false

Communication & Mass Media

What aspects of vocal delivery are directly related to the obligation of a speaker to be understood by an audience?

A) pitch, volume, rate, and pronunciation B) articulation, rate, dialect, and vocal variation C) volume, articulation, dialect, and pronunciation D) vocal variation, pitch, volume, and pronunciation

Communication & Mass Media

Caitlin ran to her mother to tell on her brother Sam. Caitlin said that Sam hurt her hand when they passed each other on the stairwell. Caitlin's mom decided to sit down with both of the children and ask them what happened, starting from when they saw each other on the stairs. She found out that Caitlin, in fact, hurt her hand when she hit Sam. Sam did nothing in return! Which principle of the system theory is Caitlin's mom likely to recognize in this situation?

A. Sam is more honest than Caitlin. B. System members must cooperate in order to keep conflicts going. C. Systems develop rules for conflict that are followed even if they work poorly. D. Conflict in systems occurs in chain reactions. E. Each member gets labeled, or programmed, into a specific role in the system.

Communication & Mass Media