Which of the following statements is true of strategic alliances?
A. They are always focused on joining the same value chain activities.
B. They enable firms to achieve goals faster, but at higher costs.
C. They are known as strategic alliances whether or not they have the potential to affect a firm's competitive advantage.
D. They are most beneficial when they join together resources and knowledge in a combination that obeys the VRIO principles.
Answer: D. They are most beneficial when they join together resources and knowledge in a combination that obeys the VRIO principles.
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A) shopbots B) heuristics C) search engine optimization D) search engine marketing E) sponsored search ads
Which of the following situations is expected to enhance the use of targeted advertising messages by marketers?
A) increase in derived demand in the market B) increase in ethnic populations C) rising global inflation rates D) inadequate quality control E) low advertising budgets
Jaime offered to buy Kevin's bike. Jamie is the
a. offeree. b. offeror. c. mortgagor. d. trustee.
A firm has earnings before interest and taxes (EBIT) of $22 million, total invested capital of $74 million, and average cost of funds of 12 percent. The firm has a marginal tax rate of 35 percent, and 4.2 million shares of the firm are outstanding. What is the firm's economic value added (EVA) of the firm?
A. $4.83 million B. $5.42 million C. $6.33 million D. $3.61 million E. $7.97 million