In some situaitons, a small business owner will have to influence need recognition; in others he may simply be able to react to needs the consumer has indentified.
Answer the following statement true (T) or false (F)
True
You might also like to view...
Why is the project duration with the lowest direct costs seldom the optimum duration for a project?
Fill in the blank(s) with the appropriate word(s).
Innovative Installers provides a variety of services related to office space and relocations such as installing modular office furniture and providing space planning and layout consultations Innovative Installers is owned and operated by Mierzett Evans and his sister Glenda Heldris. The company was founded in 1992. It had more than $2 million sales in 2003. The company uses a variety of marketing methods including a Web site, cold calls, and direct mail. Evans and Heldris believe the company could better communicate with potential customers who may not know of the company's existence.Evans and Heldris are expressing concern about:
A. prospecting strategies. B. sales techniques. C. hiring methods. D. the entire sales process. E. communication issues.
Which of the following is an informal method used by marketers to evaluate connectors?
A) asking customers and other practitioners to identify promotional channels. B) having connectors answer in-depth, personal questionnaires. C) determining whether connectors will agree to carry product placement messages. D) meeting with each connector on an individual basis. E) hiring an investigative firm to conduct background checks.
You are more likely to receive private disability benefits than Social Security disability benefits for a given illness or injury
Indicate whether the statement is true or false.