Executives must be careful to avoid spending so much time and effort tracking the actions of ________ that they ignore ________.
A. existing customers; existing competitors
B. customers; competitors
C. traditional competitors; new competitors
D. competitors; customers
Answer: C
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An established retail clothing store in a town with a large university wants to quickly increase the number of college students who shop at the store. Which of the following would be the best way to offer a sales promotion to this target market?
A) run coupons in the local daily newspaper B) buy an online ad on the university newspaper's homepage announcing a 10% discount for students who show a school ID C) produce a commercial and buy airtime on local television channels D) sponsor an organization or event at the university in a public relations effort E) use shilling to create buzz for the store
The ______ is a technique developed by Richard Muther, used to design new layouts or change old ones based on qualitative criteria.
a. cost optimization method b. relationship rating method c. line balancing method d. factor rating method
Weekly sales of copy paper at Cubicle Suppliers are provided in the table below. Compute a three-period moving average and a four-period moving average for weeks 5, 6, and 7. Compute the MAD for both forecasting methods
Which model is more accurate? Forecast week 8 with the more accurate method. Week Sales (cases) 1 17 2 21 3 27 4 31 5 19 6 17 7 21
Client-based relationships are least likely to be developed by
A. appliance repairmen. B. accountants. C. beauticians. D. orthodontists. E. psychiatrists.