Appeals to emotion are called ________
What will be an ideal response?
pathos
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One of the important contributions of the ELM is that a variable can play different roles depending on the situation. In situations of low elaboration, what role is speaker credibility most likely to play?
a. influence elaboration valence b. influence elaboration strength c. serve as a peripheral cue d. influence degree of elaboration
Discuss the difference between connotative and denotative meanings. Provide examples that demonstrate these concepts.
What will be an ideal response?
In the 1920s when radio first tried to emerge as a news medium, the public was content with newspaper news and didn't feel a need for anything faster or more up to date
Indicate whether this statement is true or false.
Friends who introduce you to new ideas and ways of seeing the world provide
A) stimulation. B) utility. C) ego support. D) affirmation.