It is easier for an audience to understand your message if you provide many significant details around one point rather than spreading out information over the course of the speech.

Answer the following statement true (T) or false (F)


False

Communication & Mass Media

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How can you use definition by example in a speech on modern technologies?

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Criticism has been leveled at the use of advertising value equivalency (AVE) in evaluating public relations because ________

A) public relations doesn't require evaluation B) third-party endorsement multipliers are arbitrary C) it doesn't address whether the audience took desired actions D) A and C E) B and C

Communication & Mass Media

Ben Bagdikian, who began conducting an analysis of media ownership patterns in 1983, found that the control of the media was in the hands of:

a. 50 people b. 500 people c. 5,000 people d. 50,000 people

Communication & Mass Media

He was the first candidate to apply the principles of selling products to selling himself for president of the United States:

a. John Adams b. Grover Cleveland c. Dwight Eisenhower d. Lyndon Johnson e.John Kennedy

Communication & Mass Media