According to Porter's five forces model, a student's choice of lunch options at a large food court would be an example of a strong force for ________.
A. threat of new entrants
B. rivalry
C. bargaining power of customers
D. threat of substitutions
E. industry power
Answer: D
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a. True b. False Indicate whether the statement is true or false
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A) assess the credit worthiness of the firm. B) assess the possibility of default by a firm on the payment of its bonds. C) include firm's such a Moody's and Fitch. D) all of the statements above are true.
The ________ is a document that the agency's creative department uses to guide the development of advertising ideas and concepts.
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