The production rate has been steady at 20 units per hour. The average work-in-process inventory at this station is 15 units. What is the average lead time through this manufacturing station?
A) 15 minutes
B) 30 minutes
C) 45 minutes
D) 1.0 hours
C
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Discuss the advantages of using direct format for negative news messages, and how to develop a strong opening paragraph for this format
What will be an ideal response?
What does the phrase "hearing the voice of the consumer" mean?
A) Companies have the information they need to effectively satisfy wants and needs in the marketplace. B) Companies specifically use telemarketing to hear their customers' opinions. C) Marketing is carried out for the benefit of the customers. D) Marketing managers should take the time to listen in on focus groups. E) Market trials are necessary for certain products.
When considering potential resistance, what question should the communicator ask themselves?
A) What concerns and objections will the audience have? B) What will motivate the audience to accept the idea? C) How will the audience benefit? D) What is the best medium for this message based on purpose, audience, and content? E) What do I want the audience to do after reading the message?
If you are refusing a request but can grant a portion of the request, how should your message close?
A) With a sense of goodwill B) With a statement about what the company can do, or an alternative C) By subordinating the news D) In a passive voice E) In an active voice