When moving into the market maturity stage of the product life cycle, a firm might be able to obtain a competitive advantage
A. by having a slightly better product than competitors.
B. by being more successful at promotion.
C. with lower production costs.
D. All these answers are correct.
Answer: D
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A. home country B. regional C. host country D. global
Stacey wants to use a highly relevant, engaging, and implicit communications mix mode to use a "soft sell" approach for her new makeup line. The communications mix mode that has these characteristics is ________
A) sales promotions B) events and experiences C) advertising D) direct and interactive marketing E) personal selling
Arch Associates reports the following comparative balance sheets and income statement information. Arch Associates Comparative Balance Sheets 12/31/Year 1 12/31/Year 2 Cash $12,000 $22,000 Accounts receivable 4,000 8,000 Prepaid insurance 10,000 8,000 Inventory 6,000 2,000 Property, plant and equipment 12,000 10,000 Total assets $44,000 $50,000 Accounts payable $8,000 $12,000 Salaries payable 10,000 4,000 Long term notes payable 8,000 6,000 Stockholders' equity 18,000 28,000 Total liabilities and equity $44,000 $50,000 Income StatementYear Ended 12/31/Year 2Revenue$70,000 Cost of goods sold 40,000 Gross margin 30,000 Operating expense 20,000 Net
income$10,000 All inventory purchases are made on account. The amount of cash paid for inventory purchases during Year 2 was: A. $36,000. B. $40,000. C. $32,000. D. $22,000.
Which of the following activities would likely be the best candidate for crashing?
a. Activity A, Slack = 14 b. Activity B, Slack = 10 c. Activity C, Slack = 0 d. Activity D, Slack = 11