In terms of responding to a direct mail offer, a PURL offers the advantage of preloading all of the individual's personal data to the website
Indicate whether the statement is true or false
TRUE
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Briners Cafe promotes their products as a "quick snack for a busy life" in the United States, and advertises the same products as "cheap and delicious" in the Asian countries
In this case, the product marketing strategy used by Briners is referred to as ________. A) product adaptation/communication extension B) product extension/communication adaptation C) dual extension D) dual adaptation
People within the same demographic group typically also share psychographic characteristics
Indicate whether the statement is true or false
Fact Pattern 32-1BLiz and Molly work as clerks in Nia's Dress Shop. Nia withholds federal taxes from their pay, and controls the methods and details of the performance of their work. Liz and Molly are not authorized to modify the prices or other terms of a sale at the shop.Refer to Fact Pattern 32-1B. Nia hires O'Reilly's Carpet Company to clean the carpets of her shop. Nia gives O'Reilly's instructions as to what needs to be cleaned and when. O'Reilly's is
A. an independent contractor. B. Nia's employee only. C. Nia's employee and agent. D. Nia's principal.
Zipcar is a car rental service found in many metropolitan areas. It targets people who take mass transit or carpool to work but who occasionally need a car to run errands, visit the doctor, or check on a sick child. Zipcar is one of a few companies currently providing cars that can be rented by the hour. Zipcar has created a(n) _____ advantage.
A. reengineering B. experience curve C. service differentiation competitive D. alternative market E. sustainable competitive