A trademark or service mark that is used in commerce by members of a cooperative, an association, or other collective group or organization is a(n):
a. trade dress
b. trade service c. trade symbol d. union mark
e. none of the other choices are correct
e
You might also like to view...
During his class, Peter often looks at an online dictionary to understand some of the words his professor uses. When Peter does this, he is looking for ______.
a. denotative meaning b. synonyms c. connotative meaning d. syntax
After selecting which trade show to attend, a firm would most likely ________
A) organize a seminar for the accounting department B) contact the media about the products to be displayed C) analyze the demographics of the trade show's expected attendees D) contact the trade show management company for attendee statistics E) assess the list of exhibitors who will be attending the trade show
Bipolar adjective scales are used with which survey instrument?
a. store positioning b. store-image testing c. semantic differential d. image analysis
Success variables for customers include each of the following except
A) honest and constructive feedback. B) strong technical knowledge. C) having a clear understanding of strategic goals of the project. D) good communication with project team.