What are some factors that a company must consider when deciding to raise or lower sales prices on products?
Quantitative factors include the new contribution margin per unit of the product, short-term and long-term changes in demand and production volume because of the price change, and the best use of a company's scarce resources.
Qualitative factors include the impact of changes on customer goodwill toward the company, customer loyalty toward company products, and competitors' responses to the firm's new pricing structure.
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As a marketing researcher of Matrix Private Limited you have been asked to forecast the demand for your new range of body wash if a discount of 10 percent is offered on each unit sold
Identify the research category into which this market research falls.
When the corporation declares a stock dividend, a stockholder's percentage ownership in the stock of the corporation ________.
A) will decrease B) can increase or decrease C) will increase D) remains unchanged
Which of the following characteristics should most apply to the process of raising moral awareness in a company?
a. never-ending b. dependent on workflow c. scheduled, preferably yearly d. brief
Which of the following is true when the parameter lambda equals 0.95?
A. The weight given to the most recent observation is 0.95 B. The weight given to the observation one day ago is 95% of the weight given to the observation two days ago C. The weights given to observations add up to 0.95 D. The weights given to the observation two days ago is 95% of the weight given to the observation one day ago