Which of the following types of sales promotions would NOT be offered to a final consumer?
A) rebates
B) push money
C) bonus packs
D) sweepstakes
E) premiums
B
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How is "segmenting" different from "combining"?
A. Combiners usually have more sales potential than segmenters. B. A combiner tries to meet the demand in several segments. C. Segmenters try to develop a marketing mix that will have general appeal for several market segments to obtain economies of scale. D. Both segmenters and combiners try to satisfy some people very well rather than a lot of people fairly well. E. A segmenter assumes that a broad product-market consists of a fairly homogeneous group of customers.
The original and oldest form of direct marketing are ________
A) billboards B) banner advertising C) mail campaigns D) outbound telemarketing calls E) field sales calls
According to the BCG matrix, products or businesses with a high market share in a high-growth market are classified as ________
A) stars B) cash cows C) question marks D) dogs E) heroes
Which of the following is an accurate list of risky securities ranked from most risky to the least?
A) speculative stocks, blue-chip stocks, government bonds, corporate bonds B) corporate bonds, speculative stocks, blue-chip stocks, government bonds C) government bonds, corporate bonds, blue-chip stocks, speculative stocks D) speculative stocks, blue-chip stocks, corporate bonds, government bonds