In the PESO model, which one of these allows the company story to be told by a third party?
a. paid media
b. earned media
c. shared media
d. owned media
b. earned media
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__________ can be as effective as an object or model if threedimensional understanding is not important
a. Drawings b. Graphs c. Photographs d. Media
"Name heads or tails. If you and your ‘conflict’ partner choose the same number, you both win a prize." This example illustrates:
A. Kepner-Tregoe approach B. mixed scanning C. incrementalism
The sales team at the Bluth Company was discussing various approaches on how to effectively sell its products to its target customer base. While strategizing, the team leader felt it would make the company's job easier if it categorized its consumer base according to religion, culture, age group, sex, and education level. These types of details can be characterized as ________ information.
a. demographic
b. physiological
c. effective
d. target
When illustrating how data is distributed in a given category or area with a presentation aid, your audience will most readily understand the information with a
A) chart. B) bar graph. C) pie graph. D) line graph.