What are three questions you would want to address when reviewing third party tools?

What will be an ideal response?


What is the overall payment model they are using? How they are measuring each of the metrics and how long has the service been established in the field? These are some questions that need to be addressed when evaluating various tools.

Communication & Mass Media

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Which of the following is NOT an example of a non-traditional public?

A) activist groups B) foreign communities C) social media bloggers D) government regulators E) tweeters

Communication & Mass Media

Your book discusses __________ key categories of demographics

a. 2 b. 3 c. 4 d. 5 e. 6

Communication & Mass Media

Prior to its campaign, 84 Lumber’s brand awareness was ______.

A. very high B. very low C. neutral D. nonexistent

Communication & Mass Media

The A. C. Nielsen Corporation supplements the national diary sample with a smaller people meter sample. The people meter give Nielsen information about not only what is being viewed on the set, but also exactly which members of the household are watching

Indicate whether the statement is true or false

Communication & Mass Media