Unlike ATM cards, a smart card has a magnetic strip
Indicate whether the statement is true or false
FALSE
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A credit card that carries the name of a sponsoring organization is called a(n)
A) affinity card. B) copyrighted card. C) trademark card. D) marketing card.
Which type of organizational structure works well for smaller organizations, where employees are managed by means of clear levels of authority, but with a risk of lack of communication between the different departments because of their tendency to work separately from each other?
a. Divisional b. Functional c. Matrix d. Simple
Global marketers are consolidating their advertising into one agency
A. because agencies now have the ability to communicate globally. B. in order to eliminate economies of scale. C. because the importance of cultural barriers has declined significantly. D. in order to implement the philosophies of Theodore Levitt. E. in order to easily distribute advertising costs among the various participating countries.
Why would relationship marketing be valuable to a company? Why would it be valuable to a customer?
What will be an ideal response?