Which step comes first in the development of an outline?
A. List the ideas you plan to develop.
B. Determine which ideas subsume other ideas.
C. Diagram the relationships among ideas.
D. Determine the order in which you want to discuss your ideas.
Answer: A
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________ is the process of depicting one item--person, place, object, or concept--by pointing out its
similarities to another, more familiar item. Fill in the blanks with correct word
Answer the following statement(s) true (T) or false (F)
1. Nontraditional advertising includes direct marketing, social networks, and word of mouth 2. AIDA stands for attention, interest, desire, and action. 3. The action step of AIDA is where you tell your viewers what the product's features and benefits are. 4. Agencies come up with solutions to a client’s problem through tactics. 5. Defining the target audience means determining who will buy the product and why they want or need it.
The study of how we organize, react to, and communicate messages through time is known as chronemics
a. true b. false
Phase four in group development, as described in the text, is characterized by:
A. trying to find out about one another B. settling in to work comfortably as a group C. arguing over procedures as well as task issues D. working at maximum productivity