The crescendo conclusion is essentially a matter of the speaker getting louder and louder as the speech comes to an end.

Answer the following statement true (T) or false (F)


False

Communication & Mass Media

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As an opponent in value argumentation, you have the strategic option of

challenging the advocate's criteria. In using this strategy, which of the following could you NOT do? (a) Challenge the advocate's definition of the value object as either including elements she failed to consider, or excluding elements that she erroneously included. (b) Challenge the appropriateness of the advocate's criteria as "good" measures of effect, significance, and inherency. (c) Challenge the appropriateness of the advocate's criteria on the basis that they are too unusual or that they are more appropriate for measuring some other value object. (d) Provide better, more appropriate, criteria for measuring the value object.

Communication & Mass Media

The goal of Under Armour’s I Will What I Want campaign was an appeal to women to ______.

a. recognize their uniqueness b. chart their own course c. break from routine d. develop mental strength

Communication & Mass Media

While speaking to a large group at the annual Star Wars convention, John steadily maintains eye contact with just the two people in costume in the front row. Your speech teacher would consider John's technique effective

Indicate whether the statement is true or false

Communication & Mass Media

Objectives needing approval should be written to fit the S.M.A.R.T. model. During this phase, practitioners should also do which one of the following?

a. research which target audiences is key to the campaign’s success b. get buy-in from organization’s dominant coalition c. build relationships with members of the media who may support the campaign d. provide a clear rationale for the objectives based on supportive secondary research

Communication & Mass Media