________ is the use of computer software to evaluate the profitability of merchandising plans in a retail layout
Fill in the blanks with correct word
Category management
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________ describes consumers in terms of their aesthetic and intellectual preferences
A) A restricted code B) Taste culture C) An elaborated code D) Social culture
People vary in their views of society and their consumption patterns often reflect their social attitudes. ________ usually eat, dress, and live well
A) Makers B) Escapers C) Seekers D) Changers E) Developers
According to research, social media channels are most effective to reach and engage business prospects at ________
A) large government buying centers B) large multinational companies C) independent producers D) small not-for-profits E) mid-to-large-size companies
A direct mail campaign would likely be _______ than an email campaign.
a. Less expensive and less time consuming b. Less expensive and more time consuming c. More expensive and less time consuming d. More expensive and more time consuming