The PBS common carriage agreement was designed to

a. make sure most stations aired primetime programs at the same time.
b. make sure every station had access to a menu of programs.
c. reduce the need for underwriting to support programs.
d. make sure local PBS stations are carried on cable systems.


a

Communication & Mass Media

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Researchers Chaffee and Metzger argued in “The End of Mass Communication” that mass communication theory is better understood today as _______

a) media theory b) interpersonal communication theory c) semiotic theory d) pragmatic communication theory

Communication & Mass Media

The style of leadership practiced within a group is an example of a small group input variable.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Essentially, men often communicate to report and women often communicate to establish rapport.

Answer the following statement true (T) or false (F)

Communication & Mass Media

In an examination of Presidential apologies, a researcher identified the number of times Presidents used the phrase "I am sorry" and "I was wrong." What is the coding unit for this content analysis?

a. thematic b. syntactical c. referential d. physical

Communication & Mass Media