Which of the following advertising slogans most likely represents a two-sided argument?
A) Breakfast of champions
B) Good to the last drop
C) A diamond is forever
D) The ultimate driving machine
E) The next big thing is already here
E
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How do direct mail response rates relate to a campaign's long-term impact? Provide an example
What will be an ideal response?
The referral approach is most likely effective because customers:
A) appreciate prepared salespeople B) expect to ask and answer many questions C) tend to focus on benefits instead of features D) usually trust a salesperson who presents statistical data E) are impressed by product benefits presented by satisfied customers
A contract induced by threatening to bring a civil suit against an individual is prohibited:
a. if the threat is an abuse of process. b. if the suit is to recover a debt, whether the debt is valid or in controversy. c. under no circumstances. d. Two answers are correct.
Kensworth-McCoy is a government auditing firm that specializes in auditing public transportation systems. The firm was operating at maximum capacity when it was asked to submit a bid on a very lucrative account in Chicago. If the firm were to win this account and keep all of its current accounts, it will more than likely:
A. Increase customer satisfaction through a work focus B. Increase service quality C. Decrease employee turnover potential D. Increase employee burnout E. Create a narrower window of opportunity for meeting deadlines