Spontaneous liabilities such as accounts payable and notes payable represent a source of financing that arise from the normal course of business
Indicate whether the statement is true or false
FALSE
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In addition to tracking television advertising, the ad tracking methodology can be used to examine magazine ads
Indicate whether the statement is true or false
To have an effective demonstration in a sales presentation, you, as the salesperson, should:
A. require the prospect to perform a complex task. B. conduct unrehearsed and natural demonstrations. C. encourage prospect participation in the demonstration. D. attempt trial closes before the demonstration. E. develop an all-purpose demonstration for most selling situations.
For excellent customer service to exist, the successful joining of corporate values and
employee values must occur. Values are: a. legal guidelines as to what is right and wrong. b. our interpretation of company policies. c. what our parents taught us to believe. d. a combination of beliefs, perceptions, and ideas as to the appropriate response to a situation.
?As a bond's rating serves as an indicator of its default risk, the rating has a direct, measurable influence on the firm's:
A. ?earnings per share and dividend payments. B. cost of using such debt and the bond's interest rate.? C. ability to procure raw material for production.? D. tax liability to the federal government.? E. ?current assets and the bond's maturity value.