The vice president of marketing suggests opening a Facebook page for DVD Heaven, but the president argues that social media sites would not help its business
Which of the following statements, if true, supports the argument made by the president for NOT using social media sites as part of DVD Heaven's advertising strategy?
A) Social media is changing so rapidly that what is relevant today may easily be outdated tomorrow.
B) Search ads combined with social media campaigns lead to higher results for products than just using general search ads.
C) Brands entered in social networks as topics or members of the community can build customer relations.
D) Social media sites can increase buzz and word of mouth simply by conversation about a product or business.
E) Social media sites provide real-time discussions that can include the latest DVDs available or recommendations for DVD purchases.
Answer: A
Explanation: A) Choice A is the only statement that supports the argument of the president for not using social media advertising because it is changing so rapidly that strategies developed today may not be relevant in the near future. Choices B, C, D, and E all support the argument made by the vice president for using social media sites. Choice B emphasizes that combining social media and general search ads leads to better results than general search ads alone. Choices C and D indicate that social media sites increase brand recognition and customer relations. Choice E supports the vice president's argument in that real-time discussions can lead to increased buzz resulting in increased sales.
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