A change in the financial environment will stimulate a search by financial institutions for innovations that are likely to be profitable
Indicate whether the statement is true or false
TRUE
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If it takes $0.18544 to purchase 1 French franc, then it takes 5.3926 francs to purchase $1.
a. True b. False
________ is the processing of stimuli by a recipient who is not aware of the stimuli being received
A) Unconscious motivation B) Cue response C) Reinforcement D) Subliminal perception E) Subconscious drive
When Yolanda asked her firm's advertising agency to estimate how often consumers saw her firm's IMC message and what percentage of the target audience was exposed to the message, she was told the reach was 40, the frequency was 4, and the competitive parity was 10. The gross rating points for her firm's campaign were
A. 400. B. 160. C. 1,600. D. 40. E. The answer cannot be determined from this information.
What two questions does the text recommend be asked when considering founding team members?
a. Can I build the company without them? Can I find someone else like them? b. How loyal will they be to me? What conflicts would they have in joining the team? c. How well will they support my vision of the company? How many people have similar skills? d. How strong is their loyalty to the company? How loyal will they be to me?