Business marketers focus on all of the following market segments EXCEPT:
A. institutions
B. producers
C. households
D. resellers
E. governments
Answer: C
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Protection from inadvertent disclosures of confidential information is part of the detailed
a. operational feasibility study b. schedule feasibility study c. legal feasibility study d. economic feasibility study
You are working on an evaluation project for your client. You used Brinkerhoff’s training impact model in your evaluation project. You and your client determined three dimensions – one dimension was selected from the program capabilities category, another one was selected from the critical actions category, and another one selected from the key results category of the training impact model. The client liked your work, but asked, “My boss is familiar with Kirkpatrick’s model, and she will ask me if we are evaluating Level 3. Are we?” What is the most appropriate answer?
a. Yes, we are conducting a Level 3 evaluation (by pointing at the item selected from the program capabilities category). b. Yes, we are conducting a Level 3 evaluation (by pointing at the item selected from the critical actions category). c. No, we can’t conduct a Level 3 evaluation when we use Brinkerhoff’s training impact model because this model does not include Level 3 type results. d. No, we are not using a Level 3 evaluation because it is difficult to follow up with the trainees once they complete a training program.
What is the foundation of the public relations practice in the United States?
A) healthy competition with the advertising industry B) the need for organizations to defend themselves against negative publicity C) the country's free enterprise system D) participation in a free and open democratic society
What is the Kyoto Protocol?
A. A four-step model to implement a best-practices environmental strategy B. A way to incorporate natural capitalism into a company's business thinking C. A way to bring environmental thinking to BOP markets D. A method to measure sustainability of high-tech products E. An international treaty that places limits on greenhouse gas emissions.