Genetic engineering has had a positive impact on the pharmaceutical industry. This is an example of which type of general environmental trend?
A. economic
B. technological
C. political and legal
D. demographic
Answer: B
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Companies that produce many products for many markets may adopt a ________ marketing organization
A) flat B) brand C) product D) matrix E) top-down
The segment of the business market that seeks to achieve goals other than the standard business goals of profit, market share, and return on investmentconsists of _____
a. institutions b. resellers c. producers d. manufacturers
The development of a marketing strategy begins with:
a. an assessment of the marketing environment b. formulating detailed marketing objectives c. selecting a target market d. designing a marketing mix e. evaluating previous organizational performance
CSRs must have strong listening skills regardless of whether they communicate face to face with the customer, on the phone, in written messages, or via an online chat.
Answer the following statement true (T) or false (F)