In the organization's external environment, what key target audiences must be served?
What will be an ideal response?
• Potential clients
• Potential donors
• Potential volunteers
• Local publics
• Activist publics
• The general public
• Media publics
• Regulatory agencies
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When Marion convinced a customer to replace his old Pondmaster 1000 aquarium filter with the new and improved Pondmaster 1500, she was engaging in:
A. incremental selling. B. cross-selling. C. upgrading. D. repositioning. E. full-line selling.
Information gathered from social media is used to ________
A) understand the market B) answer clients' concerns C) connect to consumers and potential participants D) conduct online research E) all of the above
In 2012 to 2013, foreign firms licensing from companies in the United States spent
A. one-ninth as much as earlier, due to the financial crisis. B. $40 billion. C. 25 percent as much as in an earlier period. D. nine times as much as in the previous year.
When decision makers select the first acceptable alternative considered, the result is
A. neutralization. B. optimization. C. satisficing. D. stereotyping. E. extinction.