Which regulation resulted in the creation of the Public Company Accounting Oversight Board?
A. Trust Indenture Act
B. Sarbanes-Oxley Act
C. Securities Investor Protection Act
D. Investment Advisers Act
Answer: B
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According to Shama Kabani of Marketing Zen, business-to-consumer firms who want to use social media and attract visitors to the social media page must offer:
A) coupons and premiums B) valuable information C) free stuff D) expertise
Which activities belong in the human resources department?
A. Maintains policies, plans, and procedures for the effective management of employees. B. Records, measures, and reports monetary transactions. C. Tracks strategic financial issues, including money, banking, credit, investments, and assets. D. Supports the sales by planning, pricing, and promoting goods or services.
Maxx has 45% of the sports shoe market in China, and Seaw Shoes follows closely with 38%
Nekki Run has 12.4 % of the market, Glow has 1.3%, and other assorted brands make up the rest. If Glow manufactures sports shoes specially made for diabetics, who make up about 5% of the population, then it is a ________ in the sports shoe market. A) market leader B) market challenger C) market follower D) market niche firm
CRM implementation failure can be attributable to all of the following except?
a. A lack of an approach to analytics b. Lack of access to customer data c. The inability to create an enterprise-wide customer relationship strategy d. The difficulty in integrating CRM applications with legacy systems